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Will they build it internally like Adswizz or will they acquire a solution? Coupled with iHeartвЂ™s acquisition of Voxnest/Spreaker in 2020 and the announcement of their ad marketplace in both 20, the only offering iHeart currently lacks to compete with their direct competitors, is an attribution product. Getting all their assets to their own platform is clearly on the horizon for iHeart, especially with Triton Digital offering radio broadcast-to-podcast capabilities.

Like Audacy, iHeart currently uses SpotifyвЂ™s Megaphone to host their podcasts. Scripps, which purchased Triton Digital for 150 million dollars in 2018 and Omny Studio, part of Triton Digital, in 2019. With Captivate off the table, hosting platform Buzzsprout, that serves over 100k podcasts, becomes even more appealing for a longtail inventory play.Д®arlier in the year, iHeartMedia acquired audio ad technology company Triton Digital for 230 million dollars from E.W. Ad exchanges thrive on inventory, so the purchase of Remixd, which вЂњautomatically converts text articles into audio filesвЂќ provides Global a quick path to more ad supply. So acquiring podcast hosting, analytics, and monetization platform Captivate, which is IAB certifiedand has strong brand appeal for indie podcasts, shows GlobalвЂ™s drive to be more accessible. While Global, the UK-based media & entertainment group and parent company of DAX Digital Ad Exchange does offer podcast hosting capabilities, their main appeal for publishers has been monetization opportunities. (Fill this in now you wonвЂ™t lose your place!) For a company reporting around $16m in revenue per quarter from podcasting alone, expect to see them fully migrate to AmperWave and bulk up the public offering for the platform. Audacy will continue to operate WO Streaming under the name AmperWave.вЂќ Today, Audacy builds and hosts their radio broadcast to podcasts solution with Triton DigitalвЂ™s Omny Studio, owned by close competitor iHeartMedia, while hosting their Cadence13 and Pineapple Street Media shows on SpotifyвЂ™s Megaphone.

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For $40m, they also bought вЂњan exclusive, perpetual license of WideOrbitвЂ™s digital audio streaming and podcasting technology and related assets and operations. Podcorn gives Audacy micro-influencer reach contrasting with their higher-profile owned and repped shows. Kicking it of by acquiring longtail self-serve ad marketplace Podcorn for $22.5m.

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With the leadership team from Advertisecast taking a more active role, and former board chairman and investor Brad Tirpak coming on as CEO, Libsyn has a chance to really upgrade their image if they can match the momentum of their competitors and integrate a non-trivial amount of companies into one of the oldest podcast platforms still active.ДЄudacy, started the year as Entercom, and after 53 years, rebranded. They started by raising 25 million dollars and they definitely put it to work, buying podcast creation platform Auxbus, subscription and membership platform Glow for 1.2 million dollars, host and announcer read self-serve advertising marketplace Advertisecast for 30 million dollars, and longtail podcast advertising marketplace PODGO. Libsyn, the public podcast hosting platform founded in 2004 had an incredibly active year. SuscrГbete a Sounds Profitable en EspaГ±ol aquГ 2021 Acquisitions - A Recap

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Catch our podcast early on our free Supercast feed along with narrated versions of our articles, or find it wherever you get your podcasts.

Owner tumblr wordpress podcast pocket casts